It can be pretty hard to get excited about a macerator. To most men and women, it’s just a white box that pumps away black h2o squander from a WC. Saniflo – the first inventor and leading maker of the humble macerator – is dispelling this belief with its new, putting advertising campaign created to stimulate concepts and strengthen revenue for trade prospects.
Saniflo emphasizes that when you take into account the prospects that a little white box affords, it can open up up a complete new state of mind to changing unused spaces:
- Toilet in an unused attic? It’s achievable with a Saniflo.
- Laundry in a cellar? Also, achievable.
- En-suite in the loft? A breeze.
The stage is that when gravity drainage is not an possibility, a Saniflo usually is. So, for domestic and commercial clients this new, hanging advertising marketing campaign may possibly just be the nudge they need to have to grasp what’s probable. Ann Boardman is Head of Marketing and Item Administration at Saniflo and was dependable for overseeing the strategy. To exam the plan, the graphics have been utilized at the Homebuilding and Renovating Show at the NEC In Birmingham.
Ann claims: “The new advertising campaign is a move in a unique direction for us, as we really wished to obstacle perceptions and encourage customers’ strategies of how to change their spare spaces. We know what a Saniflo can support achieve, but we wished to convey this to buyers in a visually appealing method. Feed-back at the present certainly vindicated the adjust and we are now rolling out the ads in the press, on social media and on foreseeable future display stands and we stimulate our prospects to look at out for the ads and share them with their shoppers.”